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Green Custard Launches AWS Innovation Hub at St John’s Innovation Centre

Published on 30 Jul, 2025

In partnership with Amazon Web Services (AWS) and SJIC, the AWS Innovation Hub is designed to empower innovative businesses on their cloud journey. Whether just getting started or preparing to scale, the Hub provides direct access to expert support and resources. It is located at the heart of the St John’s Innovation Park and offers a range of free services for companies that use cloud technology as part of their solutions.

“We’re proud to launch this initiative right here in Cambridge, a city known for its innovation and entrepreneurship,” said James Green, Director at Green Custard. “With access to AWS expertise, funding support, and tailored consultancy, the Hub will help companies succeed and make the most of the cloud.”

A Full Range of AWS Services, Locally Delivered

The AWS Support Hub is open to all companies, regardless of their location and size. It provides services that reduce barriers to innovation and help companies succeed in the cloud. These include:

  • Funding Support – Assistance in securing AWS and government funding.
  • Well-Architected Software Reviews – Assessments to ensure solutions meet best practices for security, performance, and cost-efficiency.
  • Partner Office Hours – Informal and confidential advice sessions on technical and commercial topics.
  • Educational Services – 1:1 guidance, technical seminars, and leadership roundtables.
  • AWS Concierge Services – Help navigating AWS programs, teams, and opportunities.
  • Delivery & Consultancy – Hands-on support ranging from team augmentation to full solution builds.
  • Start-up Acceleration Program – A structured process to take companies from idea to production using a combination of Hub services.

Building a New Cloud Innovation Hub for Cambridge

Complementing initiatives like AWS Lofts and the Cambridge Innovate program, this new Hub aims to offer even deeper engagement through structured support, with services delivered by Green Custard’s experienced AWS-certified professionals.

Coming soon, a dedicated studio will be launched on the Innovation Park, providing a vibrant space to serve as a central meeting point for AWS, Green Custard, and participating companies - complete with interactive demo displays and a showcase of cutting-edge technologies

Register Your Interest Today

The AWS Innovation Hub is now accepting early registrations. Live events will be announced soon.

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