AWS Innovation Hub at SJIC
Green Custard has partnered with AWS and St John’s Innovation Centre to create a go-to hub for companies of all sizes seeking expert cloud guidance. From technical assessments to training and funding support, our local team helps start-ups scale with AWS at the core.
Green Custard, in partnership with AWS, supports businesses of all sizes to achieve success on their cloud journey with the AWS Innovation Hub.
Together, we're making Cambridge the go-to hub for cloud innovation. The AWS Innovation Hub at St John's Innovation Centre is a one-stop-shop for expert cloud consultancy, technical assessments, training, and strategic guidance, all with the goal of accelerating growth and making AWS the default cloud platform for innovators.
Whether you’re building, scaling, or seeking investment, our local team and AWS network are here to support your journey.
"With Green Custard and AWS we now have information and intelligence that was never available to us before."
- Tim Copping, Head of Operational Technology, Breedon Group PLC
Overview of Services
The AWS Support Hub offers a comprehensive range of services to help you build smarter, scale faster, and unlock funding opportunities — all powered by AWS expertise:
- Funding Support – Discover and apply for AWS and government grants tailored to your growth stage.
- Software & Architecture Reviews – Ensure your solutions align with AWS best practices for security, cost, and performance.
- Partner Office Hours – Book confidential sessions for advice on technical and commercial challenges.
- AWS Education – Learn from experts through 1:1 sessions, technical roundtables, and exclusive seminars.
- AWS Concierge – Get help navigating AWS and gain high-quality introductions to the right people and programs.
- Delivery & Consultancy – Access tailored technical support, team augmentation, or end-to-end solution delivery.
- Start-up Acceleration Program – Follow a structured path from concept to launch, combining services to maximise your success.
Frequently Asked Questions
1. What is the AWS Innovation Hub?
The AWS Innovation Hub is a local service based at St John’s Innovation Centre in Cambridge. It offers free support and advice to businesses using, or thinking about using, cloud services.
2. Who is the AWS Innovation Hub for?
Any business can use the Hub; whether you're a start-up with an idea, an SME building a new product, or a growing company looking to improve your existing cloud systems. You don’t need to be based at the Innovation Park.
If you are building an new product with embedded hardware, or developing a mobile app, you will likely need cloud services at some point. Starting that discussion earlier can ensure you are on the right track for when you need cloud services.
3. Do I need to be technical to use the Hub?
No. We work with founders, product managers, and business owners from all backgrounds. You’ll be guided by experts who explain things clearly and help you understand your options.
4. What support is available?
We offer a range of free services, including:
- Funding advice (e.g. AWS grants and credits)
- Cloud architecture reviews
- One-to-one consultancy sessions
- Training and education
- Introductions to the right people at AWS
5. What is AWS, and why should I care?
Amazon Web Services (AWS) is one of the world’s leading cloud platforms. Businesses use it to build apps, store data, run websites, or connect IoT devices, often saving time and money compared to traditional IT.
6. I’m not using AWS — can you still help?
Yes! Whether you're planning a project, already using another provider, or just curious, the Hub is a great place to explore your options and get expert input without pressure.
If you are using a different cloud service provider, we can provide guidance on migration to AWS, and the generous benefits AWS provides. We focus only on AWS due to their Customer Obsession which provides great support for partners and customers.
7. Can you help me get AWS funding or credits?
Yes. We can help identify suitable AWS programs or government funding that might support your cloud projects, especially for proof-of-concept or product development.
8. What’s a cloud architecture review?
It's like a health check for your software or infrastructure. Our experts compare your current setup (or plans) to AWS best practices for performance, cost, security, and scalability and suggest improvements.
9. What happens after I register my interest?
You’ll be contacted to schedule an informal conversation where we’ll learn more about your needs. From there, we’ll recommend the best services and set up any sessions that make sense for you.
10. How do I get started?
Fill out the short contact form above to register your interest. We’ll take care of the rest.